Why should you vote for 2D?

Voting β€œFor” the 2D measure will allow the city to keep additional revenues from the voter-approved 2016 sugary drink tax, rather than returning it to beverage distributors. 

The tax rate remains the same under 2D. Voting for 2D would simply allow the money to continue funding programs that improve nutrition education, enhance physical activity opportunities, and encourage our community to make healthier choices, especially among low-income families and youth populations.

Why is 2D on the ballot?

Under the Colorado Taxpayer Bill of Rights (TABOR), the City of Boulder must ask voters to retain the tax or refund the money to beverage distributors above the initial conservative estimates. The amount that was collected from the tax was in line with expectations. Voting for 2D will allow the city to spend the additional money on important health programs.  The intent of the tax was never to refund the money to soda and sugary drink distributors. This ballot initiative only asks voters to continue to use the money where it was intended. 

What did voters already approve?

  • Two-cents-per-ounce tax on the distribution of drinks made with added sugar and other caloric sweeteners.

  • This is not a consumer sales tax, and does not include milk products, baby formula, drinks taken for medical reasons, mixers, alcohol or 100 percent fruit or vegetable juice, diet soda.

  • The tax is focused on high-sugar, low-nutrition drinks.

How can you support 2D?

Vote in favor of 2D! Support the campaign and help spread the word about how the revenue builds health and equity in our community.

Where can I find more information about how the tax is being used?

The Health Equity Advisory Committee made up of community members and health experts reviews proposals and outcomes, and makes recommendations for funding from the tax. Find out about all the programs that are being funded.